Feb 7, 2024
11:27
Introduction
Growing a LinkedIn audience can be challenging, especially for B2B companies. Generic promotional content often falls flat, failing to resonate with the human element users crave. This case study explores how I successfully increased organic engagement for infoObjects on LinkedIn by focusing on the company's human side.
Challenge:
Upon taking over infoObjects' LinkedIn presence, I discovered difficulty generating traction with traditional content formats. Informative and promotional posts struggled to gain traction, highlighting the need for a new approach.
Solution:
Shifting focus, I developed a strategy emphasizing the human aspect of infoObjects. People connect with people, not logos. To achieve this, I collaborated with the HR team to organize and document festive and general company events. Eye-catching photos and engaging captions showcasing company culture were then uploaded to LinkedIn.
Results:
More people started following infoObjects on LinkedIn, without needing to pay for ads!
People got a sense of infoObjects' culture and what it's like to work there.
We had more interesting content to share on other social media platforms too.
Conclusion:
People connect with people, not just company logos. By showing the real people at infoObjects, we were able to grow our audience and share our message more effectively.
Check out some of my favorite design wins for info Objects.
They've all been huge hits
